Photography with White Backgrounds
Product Photography With White Backgrounds
Amazon and other online marketplaces require pure white backgrounds. If you are off in color, the images will usually be rejected. Pure white is not a easy color to achieve for many photographers, especially when your product contains white. Below are a few samples of "White on White" images and a more detailed description of the product photography process.
Deliverables
For most product photo sessions the client receives a adjusted JPG image for use on Amazon. This will be a lower resolution 72PPI for online use. The same image will be provided in a high resolution, PNG file, (300PPI) print quality with a transparent background. In addition to the JPG and PNG file a high resolution PDF is also available. Clients should place the PNG and PDF in storage and a backup system. These are the files you can modify and adjust for any use in the future without degrading of image quality.
The Process of Product Photography
In today's digital age, online shopping has become increasingly popular, and as a result, product photography has become an essential aspect of eCommerce. For businesses looking to sell their products on Amazon and other online stores, quality product photography is crucial for attracting potential customers and increasing sales.
In this article, we will discuss everything you need to know about product photography, specifically for Amazon and online stores, including the process, equipment, and some frequently asked questions.
What is Product Photography?
Product photography is the art of capturing high-quality images of products for commercial use. The goal of product photography is to showcase the product in its best light, highlighting its unique features and qualities. Product photography is a powerful tool for online retailers to increase sales, build brand awareness, and establish a strong online presence.
The Process of Product Photography
The process of product photography involves several steps, including:
Planning and Preparation: The first step in the process is to plan and prepare for the shoot. This involves identifying the products that need to be photographed, creating a shot list, and gathering all the necessary equipment.
Set-up and Styling: The next step is to set up the shooting area and style the products. This includes selecting the appropriate background, arranging the products, and positioning the lighting.
Shooting: Once everything is set up and styled, it's time to start shooting. The photographer will take multiple shots from different angles to ensure that all aspects of the product are captured. It is best to specify the number of angles required as the price depends on the number of images photographed and delivered.
Editing: After the shoot, the images will be edited to enhance their quality and make any necessary adjustments, such as color correction, cropping, and resizing.
Equipment Required for Product Photography
To capture high-quality product images, several essential pieces of equipment are required, including:
Camera: A high-quality digital camera is necessary for product photography. While a smartphone camera can be used in some cases, a dedicated camera with a high resolution and the ability to shoot in RAW format is recommended.
Tripod: A tripod or use of off camera flash, is necessary for keeping the camera steady and ensuring sharp images.
Lighting: Proper lighting is crucial for capturing high-quality product images. A combination of natural light and artificial light sources, such as studio lights, can be used to create the desired effect.
Background: A clean and simple background is necessary for product photography. White and neutral backgrounds are commonly used, but other colors can also be used depending on the product and the desired effect.
Frequently Asked Questions about Product Photography
How many product images do I need for my listing on Amazon?
Amazon requires a minimum of six product images for each listing, but it's recommended to include as many images as possible to showcase the product from different angles and highlight its features.
How important is the background in product photography?
The background is crucial in product photography as it can make or break the image. A clean and simple background is recommended to keep the focus on the product.
Can I use a smartphone camera for product photography?
While a smartphone camera can be used in some cases, it's recommended to use a dedicated camera with a high resolution and the ability to shoot in RAW format for the best results. For pure white backgrounds using any camera, additional lighting would be recommended and difficult to work with if using a phone camera.
Do I need professional lighting equipment for product photography?
While professional lighting equipment is not necessary, it can significantly improve the quality of the images. A combination of natural light and artificial light sources can also be used to create the desired effect. It is all about balance and exposure of both the subject of the photo and the background.
How important is editing in product photography?
Editing is an essential aspect of product photography as it can enhance the quality of the images and make any necessary adjustments, such as color correction, cropping, and resizing.
Conclusion
In conclusion, product photography is a crucial aspect of eCommerce, especially for businesses selling their products on Amazon and other online stores. High-quality product images can help attract buyers.