The area of event photography is very specialized. In fact, it is one of the most difficult subjects to photograph. The rooms are always massive with dark walls and ceilings which literally absorb the light as you try to shoot. The ambient light is usually a mix of 3-4 colors. A spotlight might be 3500K while the accent lights are 2800K. For comparison a standard flash is 5000-5600K. What this means is you can easily have off color people and objects. Orange skin is the normal look for on stage images unless special attention is given to balance the color mix.
Color processing is an area few photographers understand. It is an artistic balance between what you see with your eye and what the camera actually photographs. The two are seldom the same. The key is knowing the circumstances that account for the different color and adjusting for it both during and after the photo shoot. Few photographers shoot in a format that allows for future color adjustment because it makes the files too large and slows down their computer.
Many photographers think paying a few thousand for a camera means it can shoot in any environment using the “auto” mode. WRONG, this means the camera is able to do anything the photographer has the knowledge to do when setting in the manual mode. The auto mode is just a sales tool used to fool consumers into buying higher priced equipment thinking it will be easy to use. A photographer needs to be organized and prepared when shooting trade shows and conventions. The action moves fast and you have only a second or two to capture the moment or is lost. As a full-time professional photographer, I have the skills and equipment needed to get high-quality images at your event.
A video clip about color.
Event photography usually means poor lighting conditions and light that changes color and intensity every few feet. This means the setting that was correct for the first photo may be totally different for one takes seconds later. Knowing how and when to adjust between shots is important.
The number of images taken and delivered will vary with the event. A few more samples from 2015.
San Antonio has 5 major event venues. The HB Gonzales Convention Center located next door to the Grand Hyatt. Not to be confused with the Riverwalk Hyatt a block away. Being downtown you are close to restaurants and other tourist attractions. Across the street is the Marriott River Center overlooking the San Antonio river. Next, you have the Hill Country Hyatt with several brand new meeting rooms. The lighting packages are amazing if you have the budget for them. The Hill Country Resort is next door to Seaworld and about a $25.00 Uber ride to downtown. On the other side of town, you have the JW Marriott. It is very busy with conventions and trade shows. The JW Marriott is about a $10.00 Uber ride from Loop 1604 which is the place to be for a variety of restaurants and about a $30.00 ride downtown, assuming you are not in rush hour traffic. Of course, San Antonio has many other locations for events but these are the 5 I book jobs at the most. Lucky for me using Uber, it is only a $5.00 ride from my studio location to downtown which makes high parking rates a nonissue. In the past during peak season I have paid as much as $45.00 for parking. Now you understand why some of the low bid guys don’t show up for 1-hour sessions.
The first event images shown from the SAHCC Gala were taken at the Grand Hyatt. The next event shown above was held in the HB Gonzales Convention Center. The event shown below was held at the Hyatt Hill Country Resort.